The Beauty of Being a Woman?

Listening to Pandora Radio while studying, I kept hearing the commercial for Faith Hill’s new fragrance. In the ad, she asserts that she can help its wearers “discover the beauty of being a woman.” After grumbling the first few times I heard it, I decided to take action. Here is the email I sent to their website:

In marketing and advertising, I know it’s impossible to please everyone (or even avoid offending at least a few), however,  I and a group of people I am close with are highly offended by the assertion that anyone , especially a singer/perfume, can “help someone discover the beauty of being a woman.” Beauty, and for that matter, being a woman, are highly subjective- what is true for one person may not (and likely isn’t) true for someone else.

Marketing aside, I think the slogan is highly offensive to those people who may have a different belief on what it means to be a woman or beautiful. Essentially, I think it makes a judgment that is quite the opposite of what Faith seems to be aiming for.

I hope you’ll keep this in mind and share it with your team.

Sincerely,
Mina

I wonder how others feel about the slogan and/or my response… is anyone else as peeved as me?

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3 Responses to “The Beauty of Being a Woman?”

  1. The beauty I see in the mirror has nothing to do with the perfume I (dont) wear, the (not designer) clothes hanging off my body or the (simple) jewelry I wear. It has everything to do with the wrinkles I am beginning to adorn. My beauty is defined by my actions, by my history, by my decisions. I see my beauty being shaped every day by the choices I make, the stances I take, and the family I have chosen. To see my beauty I can look in the mirror, in the eyes of a friend, or to the proud face of my mother. For a stranger to see my beauty, all it takes is a conversation. A persons worth is not judged by what they are, but who they are.

    MsSamber said this on November 19th, 2009 at 4:19 pm

  2. +1 from me! The list of people, celebrities especially that I’m aggravated with, is getting longer and longer.

    Sabrina Wolf said this on November 20th, 2009 at 1:26 am

  3. Here’s how they responded to my email:

    Dear Mina:

    Thank you for E-mailing us regarding our Faith Hill advertising campaign. While we sincerely regret the concern you expressed, we are always pleased to hear from our consumers and we value your comments.

    By taking into account all the comments we receive, we are better able to serve the public. Our advertising campaigns always strive for unique, artistic images and many of them have been critically acclaimed around the world. However, as with any creative endeavor involving individual interpretations, we recognize that some people may view them differently. We respect every person’s sensitivities and perspectives, and we assure you that none of our ads are intended to be exploitative or demeaning.

    We greatly appreciate you taking the time to make your very real concerns known to us. We will most certainly share them with the appr! opriate departments, as they develop future creative images and formats for Coty collections.

    Sybrina Blissett
    Product Care Specialist
    Coty Inc Global Consumer Affairs
    1-800-715-4023 (US & Puerto Rico only)
    http://WWW.COTY.COM

    Reference Number 010053727A

    Mina Meow said this on November 25th, 2009 at 10:32 pm

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